8 Ways To Optimize Your LinkedIn Profile to Support Your Career Goals

Almost 95% of recruiters use LinkedIn to search for candidates, but most job seekers overlook this valuable opportunity.

If you’re like many professionals, you probably created a profile and occasionally went back to add more connections. However, you can do more with this platform to advance your career.

Take charge of your future and attract more attention from potential employers. Try these tips for designing and using your LinkedIn profile.

Designing your LinkedIn Profile:

  1. Edit your headline. Start by writing a specific headline. Tell employers what value you add and make them want to learn more. Keep your audience in mind and avoid technical terms that may be unfamiliar to them.

  2. Update your summary. Your summary is where you can add more details and showcase your achievements. Provide statistics to describe your impact. Add multimedia attachments like videos and work samples to help you stand out.

  3. Choose your photo. Pick an image that looks professional and clear. Focus on your face and use flattering natural light.

  4. Add keywords. Help recruiters and automated search tools to find you. Browse through job descriptions and resumes for popular keywords in your field and include them in your profile, including the headline and summary.

  5. Choose your URL. LinkedIn gives your profile a URL, but you can change it to something you like better or might work more effectively. If your name is already taken, use a slight variation with your middle initial or hometown.

  6. Welcome recruiters. Is your profile visible to recruiters? Go into privacy settings to let them know you want to hear from them. You’ll need to reset this switch every few months if you’re still looking.

  7. Be consistent. Your resume is usually written for a specific opening, while your profile is a more general statement. Still, you want your resume and profile to be similar enough to avoid causing any confusion.